HELLA LOOKS x FOREVER 21: BLACK HISTORY MONTH


We visited Forever 21 HQ last week for their first annual Black History Month celebration. The day kicked off with good vibes featuring a DJ set by Osh Kosh on the outdoor stage with the sunny Los Angeles sky overhead. Osh Kosh and Samantha Smith then presented a donation and words of encouragement to Los Angeles youth on behalf of the Dreamers Youth organization. While Forever 21 presented a donation toward Whitney Whitney Young High School, highlighting the importance of giving back and supporting our youth.

Shortly after, performances kicked off with Bay Area-based collective, Project Level and continued with a set from Girls Art Show alum, Amindi. Closing out the entertainment was Compton-native Buddy, who performed songs from his debut album, Harlan & Alondra.


After guests enjoyed lunch from Los Angeles-based Taco Mell, they headed to the Hella Looks booth where we fostered an intimate discussion on the importance of Black History month and how Black History inspires their day to day. Check out moments from our discussion above and photos from the day below.


Video and Images Courtesy of Forever 21

Interviews and Set Design by Hella Looks

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